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02/14/2007 -
MIAMI (AP) - Dwyane Wade will leave the NBA's All-Star festivities and enter a Las Vegas hotel Friday to meet some of his biggest fans.
Converse will be there. So will T-Mobile, Gatorade, Lincoln, Topps, Staples, Marquis Jet and more companies that he's aligned with - along with others that may want to soon start working with the Miami Heat's superstar guard and budding sports business giant.
It's called the Brand Wade Summit, the latest example of how Wade's drawing power isn't limited to the basketball court. Over 90 minutes, he'll thank those he's already working with and, perhaps more importantly, hear ideas on what might come next.
``You have a roomful of all my partners - all the people that care about Dwyane Wade and the Wade name and brand - together to talk and chat and see what direction they want to go in,'' Wade said in an interview with The Associated Press. ``I think it's going to be great. I'm excited about it. It's one thing I'm really excited about.''
And it's just one part of what Wade - last season's NBA finals MVP for leading the Heat to their first championship - calls an ``insanely'' busy All-Star break.
``It's all still crazy to me,'' Wade said. ``It's really not about the contracts and making money and doing commercials. It's about us all being serious about the direction we're all going, and doing the right things and making the right choices. That's what's important.''
Once he gets to Las Vegas on Thursday, there'll be multiple events with sponsors every day, multiple parties every night, league-mandated media sessions, and, oh, the little matters of defending his title in the NBA Skills Challenge on Saturday night and playing in the All-Star game Sunday.
``It's a challenge,'' said Henry Thomas, Wade's agent. ``I've been at this for 18 years now and I've had some star clients. But I haven't had anything like this. Any agent in the business would love to have the opportunity to represent a player who's become what Dwyane's become. Has all this come faster than we expected? Of course.''
The weeklong Wade business blitz started Monday, when T-Mobile unveiled its new ``D-Wade Edition'' Sidekick, which Wade helped design. To celebrate the launch, T-Mobile will have a ``wallscape'' in Las Vegas this weekend, a 56,250-square-foot image of Wade holding the wireless device on the side of the Mandalay Bay.
In Las Vegas on Thursday, he'll unveil his new line of Converse athletic apparel, a collection of T-shirts, shorts, fleeces, warm-ups, shooting shirts and more that will be in stores early next month. He'll also wear a new style of his signature Converse shoes - the Wade 2.0 - in the All-Star game.
It's the first time Converse has designed an apparel line around an athlete.
``I wanted mine to be different,'' Wade said. ``I wanted to make sure everything is great quality. I didn't want something that someone will wash one time and it'll be done. I want it to be perfect.''
Also Thursday, Staples will announce a $57,500 program to improve 14 parks in South Florida, with the winning park getting $25,000 and five winning online voters a chance to meet Wade.
On Friday, it's the Brand Wade Summit, followed that night by the release of his first solo commercial for Gatorade, a spot called ``Good Wade, Bad Wade'' that was filmed last fall in Miami and has Wade dribbling upcourt, trying to decide whether to shoot over a defender or dunk over someone. (It's easy to guess which decision wins.)
Saturday brings more events with T-Mobile and Topps - before Wade will defend his title in the NBA Skills Challenge. He'll start in the All-Star game on Sunday night, flying home to Miami to rejoin the Heat after the game.
So, there'll be no break during the All-Star break.
``I couldn't get a break,'' Wade said. ``I tried. I couldn't. There's a lot of things I want to do and a lot of things I have to do, so I'll just do my best to make it all work.''
Wade still remembers when all this was the stuff of his fantasies.
He grew up very poor and he and his wife often worried about how they would raise their son, Zaire, when he was first born five years ago.
But now, Wade can afford almost anything he wants - and afford to dream big, too.
He wants to be a movie star, build community centers in Miami and Chicago, keep reaching out to kids, all the while being mindful that his top priority remains trying to win another title or more with the Heat.
``I'm trying to do a lot of things, because I just don't want to play basketball and retire,'' Wade said. ``I want to touch lives.''
Copyright © 2005 The Associated Press. All rights reserved. The information contained in the AP News report may not be published, broadcast, rewritten or redistributed without the prior written authority of The Associated Press.
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Many fans thought it was the best side in the nation by the end of last season. This year, the polls have built on Georgia's momentum and granted it the No. 1 preseason ranking, followed by Ohio State and USC. (The Associated Press has the Buckeyes at No. 2; USA Today took the Trojans.)
"To have people believing we have one of the best teams in the nation going into this thing, it's exciting for us," Bulldogs coach Mark Richt told the AP. "I don't think anything is guaranteed, but we certainly have put ourselves in position where at least the college football world thinks we're pretty good."
Georgia Bulldogs - 9.5 wins
There's no question they're good, but the Bulldogs have one of the toughest 12-game schedules in the nation, mostly because they play in the powerhouse Southeastern Conference. Away games at No. 15 Arizona State, No. 7 LSU and No. 10 Auburn loom large, with contests between the hedges versus No. 24 Alabama and No. 18 Tennessee as well as the World's Largest Cocktail Party in Jacksonville versus No.5 Florida.
Ohio State Buckeyes - 10 wins
Like the Bulldogs, the Buckeyes also have a number of tough road contests in 2008. After two scrimmages dressed up as real games versus Youngstown State and Ohio, it's off to face USC. Other tough away games include No.13 Wisconsin in October and No. 20 Illinois in November. Granted, it should be pretty easy sledding at the Horseshoe. In fact, the only ranked team that travels to Columbus is No. 22 Penn State, in October.
USC Trojans - 10.5 wins
A similarly light schedule awaits the Trojans of Southern California, which is why the oddsmakers' total is one win more and the over is currently commanding -150 odds. Pete Carroll's troops only play three ranked teams in 2008, and all of those games are at home. After what should be an easy trip to Virginia to start things off on Aug. 30, the Trojans get two weeks to prepare for Ohio State in Los Angeles. Their two other ranked opponents, No. 21 Oregon and No. 15 Arizona State, visit in consecutive weeks to start the month of October. After that, the competition eases up. Of course, this is the same highly-touted school that lost to Stanford in 2007 and Oregon State in 2006. And don't discount the fact that USC plays its biggest rivals, Notre Dame and UCLA, back-to-back to close out the regular season. On paper, the Trojans are far superior, but motivation will be high for the Irish and Bruins, especially if their historic foes are in national-title contention.
Odds to Win the Heisman Trophy
Tim Tebow, Florida - 7/2
He won it last year, so it's no surprise he's the favorite to do it again, making him just the second player to go back-to-back. Ohio State's Archie Griffin turned the trick in 1974 and 1975, and Tebow's coach, Urban Meyer, is pretty sure his star quarterback can match the Buckeyes legend.
"There has never been anyone quite like him," Meyer told the Atlanta Journal-Constitution. "I am very lucky to be his coach."
Chris Wells, Ohio State - 5/1
The man they call "Beanie" was a star recruit out of high school, so it's not like nobody knew who the star tailback was before he rushed for 576 yards as a freshman in 2006 and 1,609 as a sophomore. But perhaps his finest moment came last year versus Michigan when he rumbled for 222 yards and two touchdowns in the Buckeyes' 14-3 victory over the hated Wolverines.
Knowshon Moreno, Georgia - 8/1
If the Bulldogs are to live up to expectations, they'll need a huge effort from their sophomore running back. This might be the last year of college ball for Moreno, who rushed for 1,334 yards and for 14 touchdowns as a freshman, while adding 253 receiving yards on 20 receptions, so expect big things for the man from Belford, N.J.
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